Join OLC for a Webinar: Program Effectiveness – How the Dashboard Can Help You

Join OLC for our first webinar of the new year- Program Effectiveness – How the Dashboard Can Help You. Thursday, January 19, 2012 at 1:00PM ET, Alan Middleton, Executive Director of Schulich Executive Education Centre and Assistant Professor of Marketing at Schulich School of Business at York University will you through how developing a Dashboard works to help identify the effectiveness of your marketing and marketing communications programs.

Too often organizations fail to measure both the effectiveness and Return on Investment (ROI) of their marketing and marketing communications activity using unsubstantiated data. The Dashboard is a tool that provides a format to help organizations plot their activities and direct the measurement of effectiveness. How can there be improvement without measurement?

In this free, one hour webinar, Alan will:

  • Introduce the performance Dashboard as a tool for checking the effectiveness of programs
  • Describe how the Dashboard works and its measures
  • Use marketing and marketing communications Dashboards as examples
  • Indicate how to develop a program Dashboard

To register for the webinar, please visit

Join OLC for Webinar on Knowledge Mobilization

Join OLC Tuesday, December 13, 2011 at 1:00PM ET for our webinar: Knowledge Mobilization & Adult Literacy – Tips & Tools for Research to Better Inform Literacy Policy & Practice, hosted by Michael Johnny, Manager of Knowledge Mobilization at York University.

This free, one hour session will provide an introduction and overview to knowledge mobilization, which is becoming increasingly prevalent at universities across Canada as a process to maximize the impact of research.  This session will share the experiences of York University’s Knowledge Mobilization Unit and its numerous interactions within the adult literacy field.

In this webinar, participants will learn:

  • What Knowledge Mobilization is;
  • How is it supported at York University (especially in relation to adult literacy in Ontario); and
  • What the strategies are for literacy practitioners to utilize research to inform professional practice and public policy.

There will also be time for questions at the end of the webinar.

To register for the webinar, please click here or visit

Join OLC for Webinar on Labour Market Agreements!

Tuesday, November 15, 2011 at 1:00PM ET, OLC is hosting Labour Market Agreements: What Literacy & Essential Skills Programs Need to Know – a free webinar presented by Brigid Hayes, Principal at Brigid Hayes Consulting.

The federal government has passed responsibility for labour market training to the provinces and territories.  Each year, through the Labour Market Agreements (LMA), the provinces and territories receive over $500 million for training people who are not eligible under Employment Insurance (EI).  A particular feature of the LMAs is the priority placed on those with low levels of Essential Skills and/or without a high school credential.  These agreements have already affected how and to whom literacy and essential skills services are delivered.

This FREE, one-hour webinar will provide you with:
• An overview of the labour market agreements – what are they, how they work, and why they are important
• What has been happening in other provinces and territories
• The Ontario situation – a review of how Ontario has chosen to spend its LMA funding, especially to support literacy and essential skills
• Challenges and opportunities – why this should matter to the literacy community and what might be done to enhance LMA literacy and essential skills activities

For more information or to register for the webinar, please click here or visit

OLC’s Fourth Webinar on Continuous Improvement a Hit!

OLC recently hosted our fourth webinar – What is Continuous Improvement? What you Should Know About Lean – with presenter Tracy Defoe, President of The Learning Factor Inc. The webinar was very well-received with a lot of positive feedback from attendees! In this webinar, Tracy focused on what workplace learning practitioners need to know about Continuous Improvement (also known as Lean) as a workplace culture imperative for many industries worldwide. Through the understanding of Continuous Improvement, attendees were guided through different ways of communications and working effectively, as well as tailoring content and methods for workplaces on a Lean journey.

For those who missed the webinar, we have a recorded version for you on our Spotlight on Learning website – please share with colleagues and friends!

To view the recorded webinar, please click here.

Literacy and the Justice System Conference – November 15, 2011

Tuesday, November 15, 2011 from 12:30PM-5:00PM join Frontier College and Elgin-Middlesex Detention Centre for their Literacy and the Justice System Conference, in partnership with Literacy Link South Central, and sponsored by the OLC at the Civic Gardens Complex – 625 Springbank Drive, London, ON. This conference is geared toward Police Officers, Probation and Parole Officers, Correctional Staff, Educators, Community Workers and Volunteers.

$20 per participant, with free parking. Registration deadline is November 8 – register soon as space is limited!

Please click Literacy and the Justice System Conference Speaker Agenda for more information. Download the registration form here: Literacy and the Justice System Conference Registration Form

Five Ways to Rebrand When You’ve Changed Your Strategy

Nonprofits are quickly drawing their attention to the importance of brand. Branding is developing a clear identity for your audience: the better you can say who you, what you do and – a particularly important point for nonprofits – your value, the easier you will gain supporters for your work.

Currently, the OLC is reevaluating and updating its brand and strategy by looking at new and innovative ways to stay relevant and better address the growing and complex skills needs of Ontarians in the 21st century.

In this context, using a roundtable discussion, the OLC assembled a team of professionals from a variety of different fields – marketing, web design, branding, etc. – with experience in rebranding and asked “When it comes to rebranding, what works?” An open-ended discussion followed based largely on the need to rebrand when an organization’s strategy has changed. From this discussion, five main themes emerged.

Please click on the link below to view the full discussion.

OLC – Five Ways to Rebrand When You’ve Changed Your Strategy


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