Ontario Literacy Coalition's Weblog

Join OLC for our first webinar of the new year- Program Effectiveness – How the Dashboard Can Help You. Thursday, January 19, 2012 at 1:00PM ET, Alan Middleton, Executive Director of Schulich Executive Education Centre and Assistant Professor of Marketing at Schulich School of Business at York University will you through how developing a Dashboard works to help identify the effectiveness of your marketing and marketing communications programs.

Too often organizations fail to measure both the effectiveness and Return on Investment (ROI) of their marketing and marketing communications activity using unsubstantiated data. The Dashboard is a tool that provides a format to help organizations plot their activities and direct the measurement of effectiveness. How can there be improvement without measurement?

In this free, one hour webinar, Alan will:

• Introduce the performance Dashboard as a tool for checking the effectiveness of programs
• Describe how the Dashboard works and its measures
• Use marketing and marketing communications Dashboards as examples
• Indicate how to develop a program Dashboard

To register for the webinar, please visit https://www3.gotomeeting.com/register/992879198.