When it comes to raising awareness of your brand, being a small business owner is not an easy task. The world of business is rife with competition and many entrepreneurs give up all too easily. When the going gets tough, instead of giving up, try to take a different approach to small business marketing. To help you get started, we have outlined a few ideas for you!
Start Doing Regular Giveaways
When you’re just starting out, people aren’t going to know a lot about your business, therefore, very few people are going to be actively searching for your products. As an entrepreneur, it is entirely up to you to get people talking about your brand. You can start raising awareness by hosting free giveaways. By giving away free products, you will create a buzz around your company.
Giving things away may appear to be counterproductive, but in the grand scheme of things, you’re letting people get hooked on your products. Most companies host giveaways with no strings attached, but you can make things a bit more interesting by only giving out products to people that share your social media pages or have posted a review about your products.
Get Involved With Charities
As a marketing gimmick, many small businesses donate a portion of their proceeds to charities. People are twice as likely to spend their money when there’s a good cause attached to their purchase. When picking a charity, make sure to choose one that really relates to your business model in some way. For example, if you sell pet related products, donate money to a local shelter or international rescue group.